Digital Product Privacy Policy (Fire Emblem Shadows)

Version 09.2025 (AU/NZ)

Nintendo Co., Ltd., 11-1 Hokotate-cho, Kamitoba, Minami-ku, Kyoto, 601-8501, Japan, fire-emblem-shadows-support@nintendo.co.jp (“Nintendo”) respects the privacy rights of its users and recognises the importance of protecting their Personal Information. This Digital Product Privacy Policy (the “Privacy Policy”) provides information relating to the collection, use and privacy of Personal Information that is collected when using Fire Emblem Shadows (the “Digital Product”) or that you submit through or in relation to the Digital Product to us.

Nintendo complies with the Privacy Act 1988 and the New Zealand Privacy Act 2020 (the “Acts”) and the Australian Privacy Principles (the “APPs”) and the New Zealand Information Privacy Principles (the “IPPs") in relation to the collection, use, security of and access to Personal Information. In this Privacy Policy, “Personal Information” has the same meaning as in the Act.

If you register a licence for a Digital Product to your user account and consent to this Privacy Policy, you agree that your Personal Information is collected, processed and used in accordance with this Privacy Policy.

If you register a licence for a Digital Product to your user account and consent to this Privacy Policy on behalf of your child, you agree that the Personal Information of your child is collected, processed and used in accordance with this Privacy Policy.

Words and expressions in this Privacy Policy have the same meaning as in the End User Licence Agreement for the Digital Product.

1 Summary

In particular, you agree that

  • we may collect and store information about your person (such as country of residence, date of birth and gender); information related to the device you use (such as IP address, MAC address, serial number, internet connection settings); or information about your transactions in the Digital Product and information about the way you use the Digital Product;

  • we may use the collected information to provide to you content and services available via the Digital Product and, in particular, share information with other users if the Digital Product offers online communication functionalities and you have chosen to participate in them;

  • we may use the collected information in an aggregated form for demographical and statistical analysis so that we can improve and optimise our content, products and services;

  • we may use the collected information for marketing and market research purposes, so that content and services available via the Digital Product and other online functionalities can be tailored to meet your needs and to enable customised recommendations, advertising and offers displayed to you via the Digital Product and other online functionalities. You can opt out of this use of your information at any time;

  • Normally, Nintendo does not collect Sensitive Information (as defined in the Act) it will only do so as specifically permitted by the APPs or IPPs.

  • we may share the collected information with other entities of the Nintendo group located in Australia, the European Economic Area and United States.

  • You do not have to provide Personal Information to Nintendo. However, if you choose not to, Nintendo may not be able to provide you with the parts of the Digital Product for which the Personal Information is sought.

2 What Information We Collect and Process

2.1 Information about Your Person

If you have any inquiries or opinions about the Digital Product, you can contact us via our general support email address specified on the store page of the Digital Product or in this Privacy Policy. You can further provide us with feedback on the Digital Product in the comments section of the store page or by participating in user surveys. If you address such enquiry or opinion to us, we process your email address, nickname, player ID and any other personal data you submit to us to be able to answer to your enquiry or opinion.

2.2 Information about the Device You Use

When the device on which your Digital Product is used is connected to Nintendo servers, we may collect and process technical information related to your device, such as MAC address, IP address, serial number or other alphanumeric codes assigned to your device, device name, OS version, network type, or user agent, as well as technical information related to the Digital Product you use, such as the client type and version.

We may also collect and process information about the settings of the device you use which helps us to optimise your experience, such as country settings, language settings, parental control settings and wireless access point information of the device; we may also collect screen resolution and other display preferences of the device that you use.

2.3 Information Related to Your Transactions

If you use the Digital Product to make any transactions, we may collect and process information about these transactions such as the registration of licences, purchases of items, date and time of the purchase, total amount charged, use of items, payments and other related activities.

2.4 Information Related to Your Use of the Digital Product

In order to use the Digital Product, you may need to provide the preferred language, the country of residence and other preferences you wish to set for your user experience. The provision of this information is necessary to set the Digital Product according to your preferences and to provide you with language- and country-specific content.

To enable you to enjoy all features of your Digital Product, we process the data related to your activities, such as the nickname, appearance and profile of the character representing you in the Digital Product, alphanumeric codes assigned to your Digital Product, friends and favourites that you registered, other users you played with, User-Generated Content that you uploaded, posted or otherwise made available via the Digital Product, your online presence information, details on your character and items, battle and matchmaking statistics, season pass information, activities related to the trading of items and other data specific to the features of the Digital Product that you use.

We may also collect your activity history data such as which features of the Digital Product you used, at what times you played, which orders you made, items you traded, and challenges you completed, your level, score, story and scenario progress and in-game location. With your consent, we may also collect and process crash reports to further improve the Digital Product.

2.5 Linking to Your Nintendo Account

You can create and/or link a Nintendo Account in the Digital Product. You do not need a Nintendo Account to start or use the Digital Product, but it may be required to use certain features of the Digital Product. If you link your Nintendo Account to the Digital Product, Nintendo may collect and combine information related to your use of both the Digital Product and your Nintendo Account. Any opt-in or opt-out settings you have chosen in your Digital Product continue to apply to your use of the Digital Product. The Nintendo Account Privacy Policy applies to the processing of your information in connection with your Nintendo Account. The Nintendo Account Privacy Policy is available at https://accounts.nintendo.com/termchooser/privacypolicy.

2.6 Cookies and Similar Technologies

2.6.1 General Information

The Digital Product may use cookies and other similar technologies (collectively “Cookies”). Cookies are small files downloaded to your device. Cookies do not contain viruses or otherwise harmful software. They collect and store information related to your device or to your use of the Digital Product, including certain information mentioned above. Cookies help us to ensure the safety and smooth functionality of our services (strictly necessary Cookies; see below), as well as to create crash reports for fixing errors and improving the Digital Product, and to display recommendations in the Digital Product (optional Cookies; see below).

Cookies may be set by us as the provider of the Digital Product (first-party Cookies) or by third parties whose services are integrated on the Digital Product (third-party Cookies).

The Cookies are either deleted after the session when the Digital Product is closed (session Cookies) or after a certain period of time (permanent Cookies), but no later than two years.

You can choose which types of Cookies shall be allowed on your device. With the exception of strictly necessary Cookies that are required for the operation of the Digital Product (more information below), Cookies will only be activated if you explicitly allow it. See below for more information.

2.6.2 Strictly Necessary Cookies

Nintendo uses security and session Cookies that are strictly necessary to provide you with the services you have requested. For example, session Cookies are used to maintain your online session or to ensure the security and safety of the Digital Product. The purpose for storing and accessing such strictly necessary Cookies on your device is the provision of the service you have requested. Any subsequent processing of your information is based on the performance of the contract with you.

2.6.3 Optional Cookies (including New Relic)

With your consent, we collect information on your usage of the Digital Product, including technical information related to errors or crashes (crash reports), as well as information on the features, services, and content you are interested in when using the Digital Product. This information helps us to improve our products and services and to provide you with customised content and recommendations via the Digital Product.

The Digital Product uses New Relic, a web analysis service of New Relic, Inc. (188 Spear St., Suite 1000, San Francisco, California 94105, USA, “New Relic”) to collect information related to errors or crashes (crash reports). New Relic uses optional Cookies that are stored on your device and facilitate the analysis of your use of our services in the case of an error or crash. Any information generated by these Cookies may be transmitted to and stored by New Relic on servers located outside of Australia, New Zealand or Japan, including servers in the United States. New Relic is required to protect the information in a way that provides comparable safeguards to those under the Privacy Acts. On our behalf, New Relic will use the transmitted information to compile crash reports for us, which help us to improve our products and services. You can find more information on the data processing by New Relic at New Relic Services Notices.

We only activate New Relic and use optional Cookies when you have given us your consent to the collection of this information. You can freely withdraw your consent at any time with effect for the future in the settings of the Digital Product.

3 How Information Is Used – Purposes of Processing

3.1 Providing the Service

We collect and further process the information in order to:

  • Set up the connection of your device with Nintendo servers,
  • Register and/or link your Nintendo Account,
  • Enable your use of the Digital Product,
  • Provide you with content, services and features via the Digital Product, and to
  • Process requests that you make via the Digital Product, including customer support services.

If you use the Digital Product for making transactions, we process the information about the transactions you make to the extent necessary to process your orders, to provide you with the transaction history and to meet our financial and legal obligations.

The purpose for the processing referred to in this Section 3.1 is the provision of the service you have requested and the performance of the contract with you.

3.2 Fraud Prevention and Prevention of Other Illegal Activities

We may process the collected information relating to the use of the Digital Product to prevent fraud, potentially illegal or offensive activities or to enforce our rights or the rights of other users. This includes ensuring the confidentiality of our users' personal data, preventing unauthorised access to or modifications of the Digital Product, our systems or networks, and maintaining the security of personal data. Suspicious activities can lead to accounts being reported and blocked.

3.3 Communication via the Digital Product

We may collect and process the information to provide you with the online features of the Digital Product, which enable you to play online with other users or to participate in online rankings as part of the Digital Product. If you choose to use such features, your user name, game character you use, game status and/or other gameplay and ranking data are shared with other users to enable you to play online with others and to participate in online rankings. The purpose for this processing is the provision of the service you have requested and the performance of the contract with you.

Apart from the aforementioned features, parts of the Digital Product may support further communication between users and the exchange of User-Generated Content. If you choose to use such parts of the Digital Product, other users may be able to see some information about you, such as your nickname, the appearance and profile of any character representing you in the Digital Product and any User-Generated Content you submit. Depending on the features you use, your player history, your ranking and status may be shared between users or published online to enable the requested interaction. The purpose for this processing is the provision of the service you have requested and the performance of the contract with you.

If you have set up a friend list or a black list for the Digital Product, this information may be processed to make sure that your choices are respected. The purpose for this processing is the provision of the service you have requested and the performance of the contract with you.

By linking your Digital Product with the Nintendo Account offered by Nintendo (see Section 2.5 above), the friend list (with the nick names of your friends) registered with your Digital Product may be synchronised with any friend list registered with the Nintendo Account offered by Nintendo. The same applies if you are listed on the friend lists or black lists of other users of the Digital Product. The purpose for this processing is the provision of the service you have requested and the performance of the contract with you.

3.4 Usage Information

“Usage Information” as referred to in this Section 3.4 includes all information submitted through the Digital Product as well as all information collected and processed when using the Digital Product.

3.4.1 Provision of the Service

We process the Usage Information for the provision of the service of the Digital Product described in Section 3.1, including its content, services and features. The purpose for the processing referred to in this Section 3.4.1 is the provision of the service you have requested and the performance of the contract with you.

3.4.2 Product and Service Improvement

We process the Usage Information to perform analytics and statistics of the usage of the Digital Product in order to improve and optimise the Digital Product, including technical performance, and our products and services.

The purpose for this processing is the improvement and optimisation of the Digital Product and its performances which is to the benefit of the users.

3.4.3 Customised Content and Recommendations

We may also process the Usage Information for purposes of customised marketing, so that content and services can be tailored to meet your needs and to enable customised recommendations and offers displayed to you via the Digital Product. More specifically, the information is used to recommend content, such as items offered by other users, in the in-game bazaar of the Digital Product. Customised recommendations have an increased relevance of the user and thus improve the online experience for the benefit of the user. You can freely withdraw your consent at any time with effect for the future in the settings of the Digital Product

3.5 Linking to Your Nintendo Account

The linkage of the Digital Product with your Nintendo Account referred to in Section 2.5 is not necessary to start and use the Digital Product. However, you can choose to link your Nintendo Account, to benefit from certain features such as transferring or sharing of save data to another device. If you choose to link your Nintendo Account, the purpose for the relevant processing of your information is the provision of the service you have requested and the performance of the contract.

3.6 Cookies and Similar Technologies

The purpose for using strictly necessary Cookies as explained in Section 2.6.2 above is the provision of the service you have requested. These Cookies help us to ensure the safety and smooth functionality of the Digital Product.

The purpose for using optional Cookies as explained in Section 2.6.3 above is help us improve our products and services, and to provide you with customised content and recommendations via the Digital Product. You can freely withdraw your consent and deactivate the collection of this data at any time with effect for the future in the settings of the Digital Product.

3.7 Push Notifications

The Digital Product may offer a service to send you push notifications to your device. We need your consent before we can send you push notifications. The push notifications may include the latest game information, news, customized recommendations, offers or other game-related content.

You can withdraw your consent to this processing of your information and the push notification service at any time by deactivating the authorisation you gave us in the settings of your device.

4 User Communications

When you send an email or other communication to Nintendo, (which includes contacting us with any enquiries or opinions via the store page), we use those communications in order to process your enquiries and respond to your requests. The purpose for this processing is the provision of the service you have requested and the performance of the contract with you. If you have not entered into a contract with us when you contact us, the purpose for this processing is our legitimate interests in properly handling and replying to your enquiry.

When you participate in surveys relating to the Digital Product, we evaluate your feedback internally. This helps us improve our Digital Product, services and processes. Any survey you participate in is on a voluntary basis and not required to start or use the Digital Product. The results of the survey are anonymised prior to its evaluation. The purpose for this processing is our legitimate interest in processing any feedback that you choose to provide on a voluntary basis, in order to improve and optimise the Digital Product for all users.

5 Disclosure of Information

Nintendo may disclose information about you:

  • to government, law enforcement and regulatory bodies where this is necessary for Nintendo to comply with its legal obligations; and
  • to other organisations with which Nintendo has a business relationship (including other companies within the Nintendo Group), where such organisations have agreed to treat Personal Information in accordance with the Acts and the APPs or IPPs, and this Privacy Policy, including Nintendo of Australia Pty Limited (your local office), Nintendo of Europe SE and its branches in France, the Netherlands, Belgium, Italy, Germany, Austria, Switzerland, Portugal, Spain and the United Kingdom; and Nintendo of America Inc. (located in the United States).

Nintendo may also use third-party data processors acting in the interest of Nintendo to administer and process your information strictly in compliance with this Privacy Policy.

6 Storage Time

We will only store your information as long as necessary to fulfil the purposes for which the information is collected and processed or – where the applicable law provides for longer storage and retention periods – for the storage and retention period required by law. After that your personal data will be deleted.
In particular, if you withdraw a consent on which a processing of your personal data is based, we will delete your personal data without undue delay to the extent that the collection and processing of the personal data was based on the withdrawn consent.

7 Safeguarding your Personal Information

Nintendo will take reasonable steps to ensure the security, integrity and privacy of the Personal Information which it collects. This includes appropriate measures to protect electronic materials and materials in hard copy.

Nintendo will take reasonable steps to assure that third parties to whom Nintendo transfers any Personal Information will provide sufficient protection of that Personal Information.

8 Access to and Correction of Information

Nintendo will take all reasonable steps to ensure that your Personal Information which Nintendo collects, uses or discloses is accurate, complete and up-to-date.

You can access or correct the information you provided in the settings of your Digital Product, or by contacting Nintendo.

9 Complaints and further information

If you have any complaints about Nintendo's privacy practices, would like further information or would like to do any of the things listed in section 7 of this Privacy Policy please contact the Privacy Officer at Nintendo Australia Pty Limited (your local office) using the contact information below.

Nintendo will review and investigate your complaint and communicate their findings and any proposed remedial action to you.

10 Updates to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes of our data processing activities. Therefore, please make sure that you always read the most recent version.

11 Complaints and Further Information

If you have any complaints about Nintendo's privacy practices, would like further information or would like to do any of the things listed in section 8 of this Privacy Policy please contact our Privacy Officer on the contact details below.

Our Privacy Officer will review and investigate your complaint and communicate their findings and any proposed remedial action to you.

12 Nintendo’s Privacy Officer

Nintendo Australia Pty Limited, Attn.: Privacy Officer, 804 Stud Road, Scoresby, Victoria, 3179, https://www.nintendo.com/au/support/contact-us.